Chris Brunet

Chris Brunet

Academia

The Legend of Log(NAICS)

This Harvard Professor Doesn't Understand Basic Math. Or, even worse, he does.

Jul 30, 2026
∙ Paid

This story is perhaps the single most legendary piece of lore in the academic economics/finance profession, but nobody has ever written about it, and few people beyond a small circle of economics and finance professors are aware of it.

X avatar for @taylor_wright
Taylor John Wright@taylor_wright
@ryancbriggs @RohanAlexander log(NAICS) is the stuff of legends.
1:18 PM · Jul 25, 2023 · 452 Views

12 Likes
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Matt Darling 🌐🏗️@besttrousers
@KhoaVuUmn Log(NAICS)
6:08 PM · Jan 6, 2025 · 1.36K Views

1 Reply · 43 Likes
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Max Goedl@maxgoedl
@TradeDiversion Does R have a log(NAICS) function? Asking for friend of course.
3:46 PM · Jul 3, 2026 · 154 Views

3 Likes
X avatar for @nw_allen
Nathan Allen@nw_allen
Writing a memo justifying use of NAICS in a survey, and all I think is: "I can't wait to log this variable"
4:48 PM · Aug 25, 2015

1 Like
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Hermes@_____Hermes
@KateKnibbs @davidsonangmoh @ringer if you do want a finance academia story, looking into the log(naics) thing might be something tho?
7:37 PM · Aug 4, 2016

1 Like
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Andy Garin@andy_garin
Ok, if I’m understanding the discourse right, I *shouldnt* be controlling for log(1 + NAICS)??
4:41 AM · Dec 14, 2022

10 Replies · 6 Reposts · 149 Likes

Yes, it is a funny inside joke, but this is not merely a story about one absurd regression variable. This episode has become shorthand for corruption and exemplifies much of what is wrong with academic prestige, data misconduct, and the incentives at play in the finance job market: who is scrutinized, who is protected, and how serious errors can disappear if your advisor has a Nobel Prize.

What makes it so striking is the gap between the error and the status of the scholar involved. At best, using log(NAICS) was an elementary econometric mistake. At worst, it’s outright fraud. Either way, the person at the center of this scandal now teaches econometrics at Harvard.

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